Today we discussed about the underlying problems in Turun Joukkoliikenne.
In 5 minutes:
three underlying problems in our problem
(people are accustomed to driving cars)
-
you missed the bus/there is not a
bus going at that time you need it
-
price & comfort
-
attitude/culture of driving
-
too many parking places
-
everything is too close/far
-
the only service a bus offers you
is that it takes you from place A to place B
-
wheather/air condition
-
impossible to follow the bus
schedule/where the bus is
-
no-one likes to wait, not even 10
minutes
-
equality
-
no special efforts
-
tight labour laws
-
you not allowed to smoke in buses
-
the alternatives are too cheap
compared with buses
-
”busrules”
-
poor selection of seats
-
servicequality/manners of drivers
-
lack of lobbying
-
lack of space for bags/luggage
-
it´s too dangerous/no seatbelts
-
lack of implementing the existing
ideas
-
lack of profit motive
-
busstops
Buses go only from place A to place B
-
the core service too limited
-
the value is too low/similar
-
fixed routes
-
the customer can not influence A
and B
-
no extra service like coffee,
massage chairs etc.
Goverment mandate, how much do they have
freedom?, courage, money, stucked with old habits
Is change good? Do we need a change? Those who
decide don´t use it because it only goes from A to B.
It´s too big organisation and the organisation is working quite okay and they dont´t any competitors.
Why don´t we know about their perspective and hopes/wishes?
Ideation about safety with user personas:
Baby Ben: screams a lot, cannot walk or talk,
has no income, travels everywhere with his mother and friends (other babies
with other mums), smells, takes a lot of space in the bus and mum needs to
stand with him, annoys the bus driver and other customers
Sally Seven-Year-Old: uses the bus on weekdays
when going to school, has her own buscard, only uses one-two routes, travels
alone or with classmates, doesn´t quite know how to behave when she gets
excited, don´t know the traffic rules so well, she´s small so the driver can´t
see her standing on a bus stop, she might play and miss the bus herself
Harry in the Hurry: a 45 year old man,
dangerously overweighted and he takes two seats at the bus, always in hurry,
runs to the bus/bus stop, gets easily irritated by others, can´t afford own
car, he always has a suitcase and takeaway coffee with him and he does not know
where to put them inside the bus
Ritva the Tired and Retired: a 79 year old
woman, uses a rollator walker and needs to take that into the bus, doesn´t see
or hear so well, she is treally slow in her moves, doesn´t react that quickly
We met today for our extra session. We began the session by discussing how everyone was feeling today. Then we again delved multiple times into the underlying problems. This time we focused on the DRiVE boats and why online selling is so difficult. Our first 3 rounds of problem identification resulted in the mindmaps shown on the right.
