Extra session

We met today for our extra session. We began the session by discussing how everyone was feeling today. Then we again delved multiple times into the underlying problems. This time we focused on the DRiVE boats and why online selling is so difficult. Our first 3 rounds of problem identification resulted in the mindmaps shown on the right.

Afterwards we used User Journey Mapping tool from the Design methods for services brochure. With it we consider all the steps along the way that our imaginary customer Pete would take on his journey to by a DRiVE boat online.

The interactions and the end result of Pete's journey is shown below:

Lastly, we had a debriefing on today's session as well as brief general feedback on things that we learned over the course.

Greetings from Kunstenniemi!

Sun is shining,
problems are rising.
Mind map was a lot to munch,
next it´s time for lunch.
Drive Boat in our minds,
surrounded by trees and pines.
Underlying motives here we come,
let the innovation beat you down.

As a warm-up we innovated a leg warmer! :)

Our mid map and other things. ;)

3-2-1 the Intensive period has started!!!!!!!!

Today we started the intensive period at Novia and Logomo. Our client is Fiskars Drive Boats and we began (as we have learned within the working days) with figuring out underlying motives and problems concerning why the client company has not been able to sell their boats as they would have wanted...

This time it was actually quite nice to work all around campus and Turku, drank coffee together, have lunch and continuously discuss and share ideas with each other. :)

In the afternoon we met with the client and he told us a bit more about the company, the boats, the previous strategy and the hopes and wishes they have for us.

The pressure is ON!!!!

IBISINNO Working Day 07.03 Notes and Photos

Today we discussed about the underlying problems in Turun Joukkoliikenne.

In 5 minutes:

three underlying problems in our problem (people are accustomed to driving cars)

-        you missed the bus/there is not a bus going at that time you need it

-        price & comfort

-        attitude/culture of driving

-        too many parking places

-        everything is too close/far

-        the only service a bus offers you is that it takes you from place A to place B

-        wheather/air condition

-        impossible to follow the bus schedule/where the bus is

-        no-one likes to wait, not even 10 minutes

-        equality

-        no special efforts

-        tight labour laws

-        you not allowed to smoke in buses

-        the alternatives are too cheap compared with buses

-        ”busrules”

-        poor selection of seats

-        servicequality/manners of drivers

-        lack of lobbying

-        lack of space for bags/luggage

-        it´s too dangerous/no seatbelts

-        lack of implementing the existing ideas

-        lack of profit motive

-        busstops

Buses go only from place A to place B

-        the core service too limited

-        the value is too low/similar

-        fixed routes

-        the customer can not influence A and B

-        no extra service like coffee, massage chairs etc.

Goverment mandate, how much do they have freedom?, courage, money, stucked with old habits

Is change good? Do we need a change? Those who decide don´t use it because it only goes from A to B.

 It´s too big organisation and the organisation is working quite okay and they dont´t any competitors.

Why don´t we know about their perspective and hopes/wishes?

 

Ideation about safety with user personas:

Baby Ben: screams a lot, cannot walk or talk, has no income, travels everywhere with his mother and friends (other babies with other mums), smells, takes a lot of space in the bus and mum needs to stand with him, annoys the bus driver and other customers

Sally Seven-Year-Old: uses the bus on weekdays when going to school, has her own buscard, only uses one-two routes, travels alone or with classmates, doesn´t quite know how to behave when she gets excited, don´t know the traffic rules so well, she´s small so the driver can´t see her standing on a bus stop, she might play and miss the bus herself

Harry in the Hurry: a 45 year old man, dangerously overweighted and he takes two seats at the bus, always in hurry, runs to the bus/bus stop, gets easily irritated by others, can´t afford own car, he always has a suitcase and takeaway coffee with him and he does not know where to put them inside the bus

Ritva the Tired and Retired: a 79 year old woman, uses a rollator walker and needs to take that into the bus, doesn´t see or hear so well, she is treally slow in her moves, doesn´t react that quickly

IBISINNO Working Day 07.03

USER PERSONAS

IBISINNO WORKING WEEK TIMELINE

2nd WORKING DAY

The second working day has taken place at Novia University of Applied Sciences maritime campus.

Our first challenge as a warm-up was that every group has to create a statue which symbolizing the group as you have seen in previous post :)

We made, of course, our Ibis (if someone doesn´t know, Ibis is a bird). Open wings represent open minds.

Then, we started to work with the different ideation tools:

1. MIND MAPPING

2. LATERAL THINKING

3. OUR CHOSEN TOOL: SCAMPER

So it was our turn to present our Idea-creation tool : SCAMPER

Our beautiful Ibis statue from the morning ideation session!

7.02 Public transportation in Turku

 

Ibisinno project: “People accustomed of driving cars do not try riding a bus”

Project plan: After the introduction the group decided to have a coffee/planning meeting in the cafeteria. Through our brainstorming session we came up with the idea to do an online survey where we would try to figure out why people choose to drive their own car rather than taking the bus. This survey will be open for one week.

 

For increasing the visibility of our group’s work, we also decided to make our own Twitter account. Using Twitter, our Facebook, and other connections we can send out the survey link to all our friends and other contacts.

 

Now all we had to do was to go outside, get in touch with people in Turku and ask what they had to say on the topic. Due to the free bus cards we decided to use them and check out what the bus experience really is like in Turku. The group thought that our busses were fine, maybe a bit smelly, but fine.

 

Our first interview was at Turun Joukkoliikenne office with an office worker. She commented how most people buy the monthly ticket. In addition, she discussed how most people switch to the bus service due to it being cheaper than driving. Owning a car plus the parking can be very expensive. She also mentioned the employer ticket program that a lot of companies use. The program is about 3 years old provides company’s employees discounted tickets.

 

 

After our interview with the nice ticket lady we decided to divide our group into two. The idea was to go to the Hansa shopping center and ask around about peoples preferences between using cars and buses. The easiest way to get in touch with people going by car was to interview people coming and going from the Q-park, while the other group walked around Hansa interviewing everyone there.

Hansa group:
First we went to Zara and asked a young girl (age 26-28) how she gets to work. Her answer was that she usually walks. She does have a car but it is too expensive to park. She does on some occasions use the bus.
She said that the buses inside Turku work quite well, but she also uses the 50/50 (double combination card) card, which she thought was very clever.
The next women was from Stockman (age 28) and she takes the bus every day! She does have a car but she only uses it when she goes outside Turku. She thought that the buses in Turku work extremely well. She did not come up with any improvement ideas and did not even comment on the price.
Still in Stockman, the group met a woman, age 45, with two youngsters. She said that the bus is no option for her, as it is 5 km to the bus top and with two children it just does not work. She lives in Paimio.
The last women that the group spoke to was 55 years old and from Turku. She has lived in Turku for 30 years and she said that the bus service has improved a lot! She loves the bus service, but she did say that it depends on where you live. Her daughter lives in Kukola, which is not a good bus service area. It is a terrible coverage and the buses do not go that often. Her daughter usually uses her car instead.
Last but not least, the group went to the INFO desk in Hansa. There were two workers but they were not cooperative at all. They did not want to answer any questions and told the group to stop harassing customers and actually get out of the shopping center. The 55 year old Stockman worker did mention that almost every one of her colleagues that live outside Turku come to Turku by car.

 

Q-Park group:
The first people that we met were an elderly couple. They were happy to answer our questions. Both of them came by car, but do use the bus. Both had a senior discount card. They live in Pikisaaristo. They like to use the bus but there are some problems. Sometimes the bus is late, and it only comes once an hour. If they go out to dinner and have some wine in Turku they usually have to hurry to the last bus that already leaves at 11:30pm. They wish the buses to and from Naantali would get better.

The next person did not have time for us. But he gave us a smile!
The next person was a mother with her 3 children. She does not use the bus due to it being very inconvenient for her family and her daily routines (which sometimes may include up to 3 stops in the morning, meaning too many different buses and too much time spent).
We also met a 45 year old woman who only uses the car. This is due to where she lives as the bus stop is too far away from her home. She does not live in Turku.
The last person was a woman from Kaarina. She had to take the car to save time due to so many errands in different locations in the morning.

In summary, people who used the bus a lot, were in general quite satisfied with the service. Few of them suggested improving the route coverage and more frequent schedules. For the people driving, most of them indicated it as a matter of practicality. Either they had to stop in multiple places, had children or it was simply faster to use the car. As for our next steps, we will be sharing our online survey and collecting more data so that we have more responses.

 

 

IBBISINNO TEAM

 

 

For answer to our survey please visit: https://docs.google.com/forms/d/145bmE6e-H6FLkZVTvayUMo5OBetX4pGm3FRcwG1wYjE/viewform

Presenting our new group member & brainstorming!

Here we go again!

Welcome to our new blog!