We met today for our extra session. We began the session by discussing how everyone was feeling today. Then we again delved multiple times into the underlying problems. This time we focused on the DRiVE boats and why online selling is so difficult. Our first 3 rounds of problem identification resulted in the mindmaps shown on the right.Afterwards we used User Journey Mapping tool from the Design methods for services brochure. With it we consider all the steps along the way that our imaginary customer Pete would take on his journey to by a DRiVE boat online.
The interactions and the end result of Pete's journey is shown below:
Lastly, we had a debriefing on today's session as well as brief general feedback on things that we learned over the course.
Thanks for sharing valuable information. User journey mapping tool out there, so it can be hard to find the right one for your brand.
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